The printing industry was part of the information economy long before that term was invented. Today it is part of the digital economy as well. As Printing Industries itself points out, many printers these days are less like manufacturers and more like service providers.
Many spend less time in applying ink to paper than assembling and integrating information for delivery through a host of different communication channels. Instead of seeing multimedia and the internet as rivals to the printed page, they recognize all three as potential destinations for content which they can have a hand in generating.
Many spend less time in applying ink to paper than assembling and integrating information for delivery through a host of different communication channels. Instead of seeing multimedia and the internet as rivals to the printed page, they recognize all three as potential destinations for content which they can have a hand in generating.
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