As much of an impact as digital printing has made in current years it has not been an overnight success. They became more and more effective and those printers that did not adopt the technology saw there black and white business decline. Most successful printing companies either purchased a Docutech or gravitated towards more color printing which the Docutech did not do.
This is about the time that worth improved enough and commercial printers started grasping what was happening that they embraced this new found digital color. Now many commercial printers have both offset and digital machines and can service their customers no matter what quantities they need.
The business will transform again. It always has and the successful printers are the ones that focus on their customers needs and balance that with making enough return to support a very capital intensive business.
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