First things first - if your clients do not feel safe with you, they will not buy anything from you. No amount of convincing and cajoling can make them want to buy from you. Unless you give them the security and trustworthiness that they can depend on, It is not enough for your clients to read the promises and security systems you put in place in your offer. Words are definitely not enough for them to feel safe and secure. Telling them to trust you with their hard-earned money, especially during these times when they want keep as much, takes more than just words. When they do not feel safe, no amount of convincing can make them to buy from you.
What you have to to do then is to address any of the fears and issues they have in your collaterals, be it poster printing, print posters or even in your door hangers.
By making them feel secure in your marketing strategy, you will be able to build the trust they need to rely on you for solutions to their problems. In addition, the only way you can do that is if you can show them that you can be trusted.
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