According to Hewlett-Packard's Executive Vice President Vyomesh Joshi, the printing market is liability just fine, remains "healthy," and is on track for a recovery in 2010."2009 was a difficult year designed for printing hardware," Joshi said. "But supplies sales are fine. What that resources is that printing is healthy -- even with economic pressure, customers are still printing the contented."
HP is the world's largest printer maker, but has posted five quarters of declining sales in its most gainful business, BusinessWeek.com reports. Unfazed, Joshi says he plans to win market share from competitors, such as Lexmark and Kodak, while at the same time decoration costs. His objective is to drive profit margins to 15-17 percent in 2010.
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