The risk, of course, is that readers will be turned off, decline to pay and go somewhere else on the Web, thus moving traffic and online ad revenue negatively as well.
In a recent study, Forrester Research establishes that most people in the U.S. will not pay for online access to newspaper and magazine articles and other contented. In that revise, 80 percent of the 4,700 U.S. readers polled said they would not pay.
The study also initiate that the 20 percent of people willing to pay is far from unified in its payment preferences, through some wanting one fee for access to all online content, others wanting one fee for online, print and mobile access and another set preferring micropayments to buy individual articles.
Newspapers and magazines have seen their print advertising proceeds decimated by the shift of the publishing trade to the Web, where search advertising programs such as Google's Ad Words have proven more effective than customary paper-based classifieds.
In a recent study, Forrester Research establishes that most people in the U.S. will not pay for online access to newspaper and magazine articles and other contented. In that revise, 80 percent of the 4,700 U.S. readers polled said they would not pay.
The study also initiate that the 20 percent of people willing to pay is far from unified in its payment preferences, through some wanting one fee for access to all online content, others wanting one fee for online, print and mobile access and another set preferring micropayments to buy individual articles.
Newspapers and magazines have seen their print advertising proceeds decimated by the shift of the publishing trade to the Web, where search advertising programs such as Google's Ad Words have proven more effective than customary paper-based classifieds.
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