This method create raised image that you see frequently in stationeries. What the printer does is to use a particular powder or dust that simply sticks to wet ink. Then they affect heat to merge the ink and the grind to form the raised image.
These are tranquil more types of printing techniques. The underside line is to know what would be the most appropriate to your needs. We hope that the next time you hire a commercial printer for your advertising collateral you are able to argue clearly what kind of printing method you require to achieve the results you imagined.
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